Some chiropractic businesses in the Southern United States, particularly in small cities, are offering a new concept that combines chiropractic medicine with massage therapy and aromatherapy. Chiropractic clinics, massage therapy places, aroma therapy places, or a combination of their owners are getting together in agreed places or taking turns with each other’s locations. Usually, to make a strong marketing come-on, the therapies and treatments take place in a massage therapy or aroma therapy place. This is all about the client because the places are meant to be inviting and they want people to feel at home.
In some areas such as Charleston, owners actually set up an alternative place for all three businesses to meet. The name of the game is focusing on fun and functionality, while giving patients or customers the treatments that they truly deserve. Since almost half of the customers will be patients seeking for chiropractic treatments, the adjustment sessions should feel comfortable instead of the drab and lifeless inside of a doctor’s clinic. The normal standard is to have four rooms.
The massage therapy rooms don’t mix with the chiropractic adjustment rooms so patients and customers don’t feel awkward towards each other. There is also a separate room for couples, table sitting areas for consultations, and an interior room that will house the aromatherapy session. There are instances wherein massage therapies or chiropractic therapies can also include aroma therapy.
The normal complement observed is to have three massage therapists, three aroma therapists, and three chiropractic doctors. The concept is basically a one-stop shop for wellness needs that promotes an all-natural, holistic approach. Everything must be a team effort. If a customer or patient is looking for one specific treatment, he or she will be recommended by the others to the specific treatment. The combination of therapeutic massage with chiropractic care has been a national trend that has gained momentum over the past few years.
This is, of course, going to be an opportunity for a business example other chiropractors all over the country can copy. It offers a different approach to other chiropractic clinics to offer their services in a somewhat commercial manner without compromising their medical training. After all, massage therapy and aroma therapy are also part of healthcare services. The normal open times of these businesses are from 8 a.m. to 6 p.m., Monday to Friday, though special patient sessions up to 8 p.m. are given, with special appointments on Saturdays.
